Colgate Value Packs

Batman, Wonder Woman, Minions, oh my! The gang’s all here to help kids make brushing fun.

When appealing to kids and parents alike, packaging needs to quickly engage and communicate the product benefits. We leveraged the branding of each licensed character to design colorful, fun packaging that reaches beyond the shelf.

Result: A value pack design that connects kids with healthy brushing habits – now that’s something to smile about!